Alex has genrally tried to follow the lead given by Winston Churchill when he said " We make a living by what we get, but we make a life by what we give.' He led the DTI International Innovation Team for the British Government, was Chairman of the National Assessment Panel for Business Link, and was a director of SEEDA, the Regional Development Agency for the South. He both helped to establish and to close the Learning and Skills Council.

He has represented the UK in the USA, at the OECD, and at the European Commission. He was the Founding Chairman of both the Buckinghamshire Local Enterprise Partnership (LEP), and of the National LEP Network which brings all 39 LEPs in England together to drive growth in the economy. An industrialist adviser to several governments, he was a key catalyst behind re-branding Britain and created the national brand strategy for Barbados.

He was a founding director of the Barbados Entrepreneurship Foundation, and was the founding Chairman of the Board of Entrepreneurs at the Peter Jones National Enterprise Academy. He is a Justice of the Peace.